Membership by tag

Membership qualification now supports customer tags, so you can grant benefits to shoppers who aren't necessarily active subscribers. You can layer a tag filter (any, all, or not) on top of an existing subscription-based tier to refine eligibility, or stand up a tag-only tier that's evaluated in real time at checkout — useful for groups like "Founders Club" or "Event Attendee" that you manage through Shopify tags. Each membership tier now also gets its own auto-generated Shopify segment, replacing the static member count with a direct link to the live segment.